Marketing and Communications Specialist (Onsite- Willmar, MN)

Marketing & Communications Specialist – Creative Content, Digital Marketing & Brand Development

Location: Willmar, MN
Schedule: Full-Time | Monday–Friday

Bring Your Creativity to Northern Radiator!  If you're a creative storyteller who enjoys content creation, digital marketing, and working with a great team, we'd love to hear from you!

Northern Radiator is seeking a creative, detail-oriented Marketing & Communications Specialist to join our team. In this role, you'll help strengthen our brand, create engaging content, support marketing campaigns, and collaborate with teams across the organization to promote our products, people, and employee-owned culture.

What You'll Do

• Create and manage content for social media, email marketing, website updates, and promotional materials.
• Write and edit press releases, product announcements, newsletters, and internal communications.
• Assist with digital marketing initiatives, including SEO, SEM, and lead generation campaigns.
• Support video content creation, photography, and marketing campaigns.
• Help coordinate trade shows, product launches, and promotional events.
• Collaborate with Sales, Customer Service, Product Management, and external vendors to develop compelling marketing content.
• Maintain brand consistency across all marketing channels.
• Assist with CRM and website content management updates.

• Associate degree in Marketing, Communications, Public Relations, or a related field preferred (equivalent experience considered).
• 1–3 years of marketing, communications, or content creation experience.
• Excellent writing, editing, and communication skills.
• Experience with social media platforms and digital marketing concepts.
• Strong attention to detail and ability to manage multiple projects.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Familiarity with SEO principles, AI tools, Canva, Adobe Creative Cloud, or similar design applications.
• Experience with CRM or CMS systems preferred (HubSpot, Optimizely, WordPress, etc.)
• Photography, video editing, and B2B marketing experience are beneficial.

• Culture of Caring: At Northern Radiator, we believe in treating every person with dignity, respect, and support. Average employee tenure is over 11 ½ years.
• Employee Ownership & Ownership Culture: As a 100% ESOP, every employee is an owner and shares in the company’s success.
• Excellent Benefit Package: Northern Radiator offers health, dental, vision, life insurance, short- and long-term disability, and accident insurance. Paid vacation and paid holidays.
• Retirement plans: Employee Stock Ownership Plan (ESOP), 401K plans with pre-tax and post-tax options available.
• More Than a Job: We offer meaningful work, professional growth, and the opportunity to build something greater—together.

If you’re looking for more than just a job—and want to build a legacy of growth, care, and shared success—we’d love to meet you.

Apply today and become part of something bigger: an employee-owned company where people truly matter.

Northern Radiator would like to thank everyone who submits a resume for this position.

Please contact us for a full job description.

Northern Radiator is an Equal Opportunity Employer.